Overwhelmed by opportunity.Underserved by strategy.

That is the gap Aster & Pepper Group was built to close, with the legal, financial and brand infrastructure that turns a short playing career into decades of ownership.

Founded by a Division I athlete and attorney. Advised by a WNBA champion, a 13-year NBA veteran, and a Merrill Lynch wealth executive.

What we do Start the conversation

Nine disciplines, one roof

What we do

Nine disciplines. One roof.

Name, Image & Likeness

Compliance, deal sourcing and agreements structured to protect your eligibility and your reputation.

Contract Negotiation

Legal-grade review, performance benchmarking and incentive structuring. Every signature is a business decision.

Financial Literacy

Income planning, tax awareness and wealth-building frameworks, taught before the first cheque clears.

Philanthropy & Foundation

Foundation strategy, donor-advised funds and governance, so giving compounds instead of scattering.

Sports Brand Consulting

Identity, positioning and narrative, built so your brand outlasts your playing career.

Content & Creative

Content strategy, social architecture and production oversight. Content is currency.

Athlete Marketing

Campaign design, audience targeting and analytics, visibility that opens doors.

Broadcast & Media

Media training, broadcast placement and PR counsel, so your story is told on your terms.

Market Insights

What brands are paying, who they are signing and where the next opportunity is forming.

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APG

Our philosophy

You are a brand, a business and a cultural voice. All three need managing, and none of them wait for you to retire.

Visibility arrives fast now. Structure does not. Athletes sign deals before anyone explains what a deal is worth, and build audiences before anyone explains what an audience is worth.

We blend representation, brand strategy, mentorship, legal counsel and business development so that today's opportunity becomes tomorrow's platform, and so that the money you make while you play is still working when you stop.

How we got here

The advisory board

Counsel from people who have already done it.

Nikki Teasley

WNBA Champion

Los Angeles Sparks

Damien Wilkins

13-Year NBA Veteran

Former GM, Overtime Elite

Sarah Prewitt

20+ Years

Bank of America Merrill Lynch

Labriah Lee Holt

VP, BGR Group

Former Alston & Bird, Microsoft

Cal Bowdler

Former NBA Player

Founder, 610 Media Group

Michael Teasley

Former Chief of Staff

Utah State WBB

Meet the board

Ready to build your enterprise?

Whether you are a college athlete entering the NIL landscape or a professional looking for elite representation, we are ready to work.

Start the conversation Explore APG University